From the ��Sprinkles Optional�� short film for National Donut Day to the ��Cupid��s Arrow�� web commercial in celebration of Valentine��s Day, each of the Fiat Chrysler brand's�social videos are filled with enough noise and�exhaust to turn your living room into Daytona International Speedway.
And for the first time, car aficionados�can get a glimpse into how those�videos are made.�
On Friday, Dodge gave fans a behind-the-scenes look at the making of its most recent ��Light the Fuse�� July Fourth video featuring the�Charger SRT Hellcat. The brand released�a two-minute docu-style video.
To create the film, Dodge�partnered with The Racing Cowboys production company, which has also produced videos for Lamborghini and Toyota, to create movie magic.
The video seems to�show�the Hellcat spewing flames from the exhaust, igniting�a string of Independence Day fireworks in the process. But�the company revealed that the stunt was achieved by�attaching small remote-control flamethrowers to the top of the vehicle��s exhaust system.
"There were (social media)�inquiries�asking, 'How do you guys pull this off?' So we thought it would be engaging�to share the behind-the-scenes," said Steve Beahm, head of passenger car brands for Dodge.
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That type of�combustion setup is�not exactly advised for everyday driving. The video's director, Nicolai�Iuul,�said that there were�pyrotechnics and fire department personnel on set to�make sure everything was safe.
A team of roughly 40 people, including cops and safety personnel,�worked overnight on the downtown Los Angeles video set, and�it wasn't all easy.
��Part of it was pretty tricky to do actually,�� said Samuel Hubinette, a professional stunt� car driver with 25 years of experience. ��I had to whip around the rear-end of the vehicle several times to get close enough to ignite the firework fuse.
��Thankfully, we walked away with the car�still intact, but it was lots of pressure, of course.��
The�Dodge�brand creates these videos almost exclusively for their loyal social media followers.
��We ...want to give fans reasons to keep coming back to our social channels to see what is next,���Dodge said in an statement.
It seems to be working.
Overall, nearly 3 million people have viewed the holiday videos so far. The July Fourth edition�was by far the fan favorite, with the�St. Patrick's Day and Valentines Day videos tying�for second, according to the company.
��I feel like I have the best job in the world,�� Iuul said.
So, what��s next in the lineup?
Dodge is set to film in the coming weeks and is releasing a video Aug. 17�for Black Cat Appreciation Day, a holiday created to�encourage�pet adoption.�
Follow Dalvin Brown on Twitter @Dalvin_Brown�
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Dodge Challenger SRT Demon is so powerful it can lift its front wheels off the ground DodgeFullscreen
Dodge Challenger SRT Demon comes billed as the fastest car yet from zero to 60 DodgeFullscreen
2018 Dodge Challenger SRT Demon FCA US LLCFullscreen
The 2018 Dodge Challenger SRT Demon is unveiled during a media preview for the New York IAuto Show Julie Jacobson, APFullscreen
The 2018 Dodge Challenger SRT Demon is unveiled during a media preview for the New York International Auto Show, Tuesday, April 11, 2017, in New York. (AP Photo/Julie Jacobson) ORG XMIT: NYJJ113 Julie Jacobson, APFullscreen
The 2018 Dodge Challenger SRT Demon is the world��s first production car to lift the front wheels at launch. It set the world record for longest wheelie from a standing start by a production car at 2.92 feet, certified by Guinness World Records. FCA US LLC, FCA US LLCFullscreen
The 2018 Dodge Challenger SRT Demon sits on display during a media preview for the New York Auto Show, Julie Jacobson, APFullscreen
2018 Dodge Challenger SRT Demon at the drag strip FCA US LLC, FCA US LLCFullscreen
The 2018 Dodge Challenger SRT Demon even lifts its front end off the ground with larger tires FCA US LLCFullscreenInterested in this topic? You may also want to view these photo galleries:Replay
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